Capability 08 · Operations & assurance

Attention & attribution.

Move beyond impressions. Understand attention.

Connect visual attention, emotional engagement and audience density to a coherent measurement and reconciliation model that every party can trust.

Shape your brief Explore its sandbox

ICP GLOBAL

The experience, end to end

See the story unfold.

Illustrated workflow · not a live deployment

Venue and partner team discussing photographic delivery evidence

1 / 3

A shared view of the experience

Design the experience

Move beyond impressions. Understand attention. Agree the audience, the purpose and the success measures before choosing the scope.

Discuss your experience

Make it yours

Shape your capability brief.

Proposed scope · not a live configuration

Choose your building blocksVerified Attention Points methodologyAttention, engagement depth and density — not just raw impressions.Delivery comparisons across channelsSee how physical, broadcast, mobile and phygital touchpoints combine.Cross-channel attributionShortfalls surface clearly, with make-goods calculated transparently.Make-good calculationAttention, engagement depth and density — not just raw impressions.

What needs to be connected?

Agreed measurement methodology, consented data sources and reporting access. Preview figures are illustrative, not independently audited.

Prepare for the conversation

Success measures agreedPermitted data sources identifiedReporting owner named

0 of 3 preparation items noted · self-assessment, not approval

What would you like to achieve?

Markets or venue

Your brief · 4 selected

Capability: Attention & attribution Goal: To be discussed Markets / venue: To be agreed Scope: Verified Attention Points methodology; Delivery comparisons across channels; Cross-channel attribution; Make-good calculation Proposed scope; rights, approvals and provider connections require review.

Try the connected sandbox Send your brief to our team

Your enquiry goes to the Technology & data team. Sandbox activity stays separate from your brief.

From capability to delivery

Your next connection.

Connected offerings

Attention & attributionMove beyond impressions. Understand attention.

Build a programme

Data intelligence & fan graphKnow the fan. Respect the fan.

Agree what success looks like

Attention against planCross-channel deliveryShortfalls identified

Keep exploring

Regulatory assurance

Compliance designed in, not bolted on.

Next capability