People & participation
Designing for belonging
Why choice, accessibility and shared emotion belong at the centre of a connected matchday.
ICP GLOBAL perspective
ICP GLOBAL · Perspectives on a connected world
Insights.
Look closer.
See a different possibility.
The people, stories and considered connections behind a richer sporting experience.
ICP GLOBAL
The ICP GLOBAL journal
Ideas worth a closer look.
Storytelling & relevance
A new angle on the game
Explore how native mobile storytelling can complement the broadcast without simply cropping it.
ICP GLOBAL perspective
People & participation
Attention with context
A plain-language perspective on meaningful measurement, transparent evidence and the limits of a single number.
ICP GLOBAL perspective
Connected delivery
The moment before the moment
What needs to be considered before a match cue becomes a relevant, responsible campaign response.
ICP GLOBAL perspective
Storytelling & relevance
Local relevance, shared story
Consider how a connected campaign can respect different markets while retaining a recognisable idea.
ICP GLOBAL perspective
Connected delivery
A connected matchday
Why clear ownership, careful handoffs and fallback planning matter as much as the visible creative.
ICP GLOBAL perspective
Original perspectives, not independently verified research or client case studies. Reading selections last while this page is open.
A question changes the perspective
What matters to you?
The central thought
Participation should feel like an invitation, not a requirement.
Why choice, accessibility and shared emotion belong at the centre of a connected matchday.
Read the perspective