Moment format
One shared way to describe a live moment, wherever it happens.
ICP GLOBAL · LMP
The Live Monetization Protocol.
The rails for live commerce.
Card networks made it simple to pay anywhere. ICP GLOBAL is building the same kind of shared rails for live moments — one trusted way to place approved commercial intent into real-time streams, fairly, safely and everywhere.
The rail · six steps · under a heartbeat
From a live moment
to a fair, proven result.
Like the tap of a card
Moment: Live signal
A goal, a whistle or a roar happens. An authorised match-event source turns it into a moment everyone can trust.
A familiar model
What card networks did for payments.
ICP does for live moments.
Payment railsLive-commerce railsTheir part
CardholdersFans and viewersThe people the moment is for — opt-in, never exploited.
MerchantsBrands and partnersBring commercial intent, approved in advance.
Issuing banksRights holders & leaguesAuthorise what can run on their inventory.
Acquiring banksBroadcasters, venues & creatorsCarry intent onto their canvases.
The networkICP GLOBALNeutral rails, one format, one shared record.
The standard
Six open layers.
One shared language.
Intent format
One package for creative, rules, territories and rewards.
Authorisation rules
Rights, category and safety checks that run before anything appears.
Canvas adapters
Connects perimeter, broadcast, mobile and in-venue systems.
Settlement record
Shares value between participants from one agreed ledger.
Evidence & privacy
Permitted proof of delivery, with privacy built in.
- Neutral to every league, broadcaster and brand
- Fans first: opt-in, safe and respectful
- Fail closed: no approval, no insertion
- One record everyone can trust
Try the rail
No approval.
No insertion.
Intent inserted
Partner celebration story placed on perimeter + vertical mobile. 4 participants credited from one shared record.
Where the rails show up today
Product catalogueEight products that run on the railsHow it connectsSix connection layers behind every insertionOperating modelHow ICP runs the rails day to dayLMP describes ICP GLOBAL's ambition to become a shared industry standard. It is not yet an adopted or certified standard, and no endorsement by any payment network is implied.
Your next dimension
Let’s build what comes next.
For venues. For brands. For the people who see beyond the boundary.
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