Brief
Say it once: your product, who should see it, where, and the moment that matters.
ICP GLOBAL · Live Commerce Suite
The ad layer for live video.
One brief. Every live platform.
Brands shouldn't need fifty ad accounts to reach fans in the moment. Give ICP GLOBAL one brief and L-Bar AI places your products across TikTok, Instagram, YouTube and live sport — automatically, safely and only when the moment is right.
Why brands switch
From fifty accounts
to one dashboard.
TodayWith ICP GLOBAL
Dozens of separate creator and platform ad accountsOne brief, one dashboard, one record
Buying slots and hoping the moment comesPlacing only when the right moment happens
Every platform reports differentlyOne shared proof of what ran, where and when
Creators negotiated one by oneApproved creators paid fairly from the same record
How L-Bar places your product
Five steps.
One managed service.
Match
L-Bar AI watches live and short-form content for the moments that fit your brief.
Approve
Rights holders, creators and brand-safety rules approve before anything appears.
Place
Your product appears natively across the platforms you chose, in the moment.
Prove
One report shows every placement, audience reached and action taken.
- Brand-safe by default — no approval, no placement.
- Creators and rights holders credited and paid from one shared record.
- Fan consent respected; no personal targeting without opt-in.
- Outcome-based commercial options agreed per campaign, in writing.
Try the one dashboard
Say it once.
We place it everywhere.
Almost there
Show my product to 18–24 audiences in UK on TikTok Live, Instagram Live & Reels, YouTube Live & Shorts whenever fitness content is trending.
- Add a product or campaign
Connected across ICP GLOBAL
Live Monetization ProtocolThe rails every placement runs onProduct catalogueEight products the suite can combineTalk to the partnerships teamPlan a campaign or a pilotThe Live Commerce Suite is ICP GLOBAL's managed-service offer for brands. Commercial terms, including any outcome-based options, are agreed per campaign. Results shown on this page are illustrations, not forecasts.