Venues & operations
Venue intelligence
One operational headquarters for every fixture.
End to end
ICP GLOBAL offerings.
One moment. An infinite canvas.
Six programmes and ten offerings that carry a live sports moment from the venue to every screen, market and fan — each linked to a portal workspace and a dedicated team.
Discover your offeringICP GLOBAL
Find your canvas
Ten ways to make it extraordinary.
Brands & partners
Brand activation
Campaigns that feel local everywhere.
Media & creators
Broadcast & mobile production
One match. Every screen. Every market.
Brands & partners
Moment commerce
The moment becomes the opportunity.
Venues & operations
Attention & attribution
Move beyond impressions. Understand attention.
Venues & operations
Regulatory assurance
Compliance designed in, not bolted on.
Fan experiences
Phygital fan engagement
Every fan becomes part of the canvas.
Media & creators
Distributed creator network
Create, distribute and participate in the value.
Venues & operations
SUPERSIGN orchestration
The operating layer beneath it all.
Brands & partners
Strategic partnership
Build the future of live sport with us.
Signature activation suites
Start with a bigger idea.
01 · Title sponsors & rights holders
The Dominance
Own the atmosphere. Own the moment.
Dimension IDimension IIDimension IV
- Full perimeter takeover
- Global virtual exclusivity
- Goal and trigger moment ownership
02 · Technology, fintech & gaming brands
The Native
Meet fans in their world.
Dimension IIIDimension V
- Native vertical feed ownership
- AR Heist activation
- Consent-led reward journey
03 · Brands focused on a home market
The GlobalCitizen
A global fixture. Your local audience.
Dimension II
- Selected territory replacement
- Localised creative
- Market-specific delivery reporting
The commercial canvas
One moment. Five possibilities.
Proposed capabilities · deployment subject to validation
Dimension IAt the stadium
Dwell-time dynamic serving
Proposed 6-second impression spots for moving crowds and 30-second-plus stories for stationary queues.
Sector-specific relevance
Approved ticketing signals can inform neutral or away-supporter creative by section, while respecting partner agreements.
Ambient reaction syncing
Screen colour and motion can follow crowd sound and music tempo for a coordinated atmosphere.
Connections, permissions & validation
LED controllers, LiDAR or crowd sensors, approved ticketing APIs and audio feeds. Any demographic or biometric processing requires a lawful basis, privacy assessment and appropriate consent; aggregate signals are preferred.
Start with you
Who are you?
What holds you back
- Sponsorship income capped by physical boards
- Sponsors asking for proof, not estimates
- Fans drifting to screens at home
What changes
- Five commercial channels from every fixture
- Verified delivery reporting for sponsors
- Long-term partnerships instead of yearly renewals
Your programmes
Venue licensing & integration Experience commerce & phygital SUPERSIGN operating platform Programmes
Six programmes. One nervous system.
01 · Venue operators and clubs
Venue licensing & integration
Turn one venue into five channels.
Build this programme02 · Brands and category leaders
Category partnership programmes
Own your category. Completely.
Build this programme03 · Brands, agencies and media buyers
The Moment Trader
Be there when the goal goes in.
Build this programme04 · Venues, brands and broadcasters
Data intelligence & fan graph
Know the fan. Respect the fan.
Build this programme05 · Venues, brands, fans and creators
Experience commerce & phygital
The crowd becomes the canvas.
Build this programme06 · Every partner on the protocol
SUPERSIGN operating platform
The nervous system under everything.
Build this programmeSUPERSIGN AdOS
Ambition, with guardrails.
Conflict resolution matrix
Hard-stop rules separate conflicting categories across the same frame and timeline, including alcohol or betting versus family and youth contexts.
Dynamic regulatory gating
Regional rules suppress restricted creative in prohibited jurisdictions. Production enforcement requires server-side geo checks and current legal rules.
Verified Attention Points
Post-event attention, duration and audience-density reporting supports reconciliation. Biometric engagement is a proposed input only, subject to privacy review; preview data is not independently audited.
For rights holders: more commercial surfaces and less fragmented trafficking. For brands: relevant presence, delivery visibility and proposed credit protection. Labour savings, asset appreciation and financial outcomes require a measured pilot; no risk-free return is promised.
Explore the operating layerGetting started
Three ways to onboard.
About 3 months
Express
Single venues starting with core channels
About 9 months
Standard
Major venues adopting most dimensions
About 12 months
Enterprise
Multi-venue groups needing custom features
Your next dimension
Let’s build what comes next.
For venues. For brands. For the people who see beyond the boundary.
Start a conversation