Venues & operations
Venue intelligence
One operational headquarters for every fixture.
Live sport. Human possibility.
ICP GLOBAL.
One game.
An infinite canvas.
Connect the energy of live sport with the people, stories and experiences beyond the boundary.
Beyond the boundary
Not more noise.
More meaningful connection.
A venue. A broadcast. A creator’s perspective. A moment shared by thousands. ICP GLOBAL brings these possibilities into one connected vision—built around people, not just screens.
18:40
ICP GLOBAL
One match, one moment
Follow a single night
through the canvas.
18:40
The gates open.
Venue, partners and creators already share one plan for the night ahead.
34′
A moment ignites.
A goal becomes a cue — prepared, approved creative answers it across the venue.
35′
Every perspective joins in.
Fans and creators share the moment from the stands to every screen.
Full time
See how it connects The story travels on.
What connected with people is reviewed together and shapes the next fixture.
The infinite canvas
One moment.
Five dimensions of connection.
ICP GLOBAL
DIMENSION I
Sentient Perimeter
A venue that moves with the game.
From the pitch-side screens to the concourse, the whole venue can tell one connected story.
The story surrounds the action.
Coordinated LED displays bring approved brand creative into the match without taking fans away from the game.
Seven connected spaces
One game,
connected worldwide.
Your next possibility starts here.
Bring rights holders, decision-makers and partners into the same conversation, with a clear path from discovery to a scoped pilot.
Explore Public PresenceSeven spaces. A shared ambition.
Where do you belong?
Find your people, your possibilities and a considered next step.
ICP GLOBALPlan & deliver
Behind a great matchday, one connected team.
Give venue teams a shared view of the fixture, screen inventory, creative preparation and readiness, from the first plan to the final review.
Planning concepts only. Live systems, permissions and provider connections require separate review.
Find your canvas
Ten ways to make it extraordinary.
Brands & partners
Brand activation
Campaigns that feel local everywhere.
Media & creators
Broadcast & mobile production
One match. Every screen. Every market.
Brands & partners
Moment commerce
The moment becomes the opportunity.
Venues & operations
Attention & attribution
Move beyond impressions. Understand attention.
Venues & operations
Regulatory assurance
Compliance designed in, not bolted on.
Fan experiences
Phygital fan engagement
Every fan becomes part of the canvas.
Media & creators
Distributed creator network
Create, distribute and participate in the value.
Venues & operations
SUPERSIGN orchestration
The operating layer beneath it all.
Brands & partners
Strategic partnership
Build the future of live sport with us.
Have an ambition, but not a starting point?
The thinking behind the experience
Creativity at the surface.
Care in every connection.
The capabilities
Explore the creative, production and coordination building blocks.
ExploreThe connected ecosystem
Bring the right people into a shared planning conversation.
ExploreConsidered delivery
Venue assessment, creative review and a shared view of the evidence.
ExploreThe vision
People first. Locally relevant. Built together.
ExploreOriginal perspectives
A different way to see the game.
People & participationDesigning for belonging
Why choice, accessibility and shared emotion belong at the centre of a connected matchday.
Storytelling & relevanceA new angle on the game
Explore how native mobile storytelling can complement the broadcast without simply cropping it.
People & participationAttention with context
A plain-language perspective on meaningful measurement, transparent evidence and the limits of a single number.
Original ICP GLOBAL perspectives, not client case studies or independently validated research.
Your next dimension
Let’s build what comes next.
For venues. For brands. For the people who see beyond the boundary.
Start a conversation