Capability 03 · The five dimensions

BMO-001 Vertical.

A parallel production made for the phone, not a cropped TV feed.

Explore BMO-001 Vertical from the first idea to delivery review. Shape the capabilities your audience needs, then connect them to a scoped ICP GLOBAL offering.

Shape your brief Explore its sandbox

ICP GLOBAL

The experience, end to end

See the story unfold.

Illustrated workflow · not a live deployment

Two sports producers reviewing a vertical camera frame overlooking a football pitch

1 / 3

A new perspective on the game

Design the experience

A parallel production made for the phone, not a cropped TV feed. Agree the audience, the purpose and the success measures before choosing the scope.

Discuss your experience

Make it yours

Shape your capability brief.

Proposed scope · not a live configuration

Choose your building blocksNative 9:16 productionDedicated editorial framing and mobile-safe sponsor areas keep the action central.VAR transition experiencesApproved full-screen brand stories can run during video review or other breaks, returning to play when the action resumes.Auto-stat generativesGoal and red-card signals can cue branded 3D statistics: speed, trajectory and expected goals, subject to licensed data.Persistent L-BarA mobile ticker and sponsor zone designed not to obscure live play.

What needs to be connected?

Mobile production rights, licensed statistics, editorial approval and platform distribution. The manifesto’s 73% mobile-first audience and 87-second VAR figures are unverified planning assumptions, not measured results.

Prepare for the conversation

Audience and purpose definedRequired rights and permissions identifiedTechnical and safety review arranged

0 of 3 preparation items noted · self-assessment, not approval

What would you like to achieve?

Markets or venue

Your brief · 4 selected

Capability: BMO-001 Vertical Goal: To be discussed Markets / venue: To be agreed Scope: Native 9:16 production; VAR transition experiences; Auto-stat generatives; Persistent L-Bar Proposed scope; rights, approvals and provider connections require review.

Try the connected sandbox Send your brief to our team

Your enquiry goes to the Broadcast & production team. Sandbox activity stays separate from your brief.

From capability to delivery

Your next connection.

Connected offerings

Broadcast & mobile productionOne match. Every screen. Every market.Distributed creator networkCreate, distribute and participate in the value.

Build a programme

Agree what success looks like

Mobile framing qualityContent engagement

Keep exploring

Moment-Based Derivatives

Reserve your place in the moment everyone remembers.

Next capability