Capability 12 · Partnership & growth

Strategic partnership.

Build the future of live sport with us.

For rights holders, investors and strategic partners who want to shape the protocol itself — from pilots and venue rollouts to long-term commercial partnership.

Shape your brief Explore its sandbox

ICP GLOBAL

The experience, end to end

See the story unfold.

Illustrated workflow · not a live deployment

1 / 3

The shared creative brief

Design the experience

Build the future of live sport with us. Agree the audience, the purpose and the success measures before choosing the scope.

Discuss your experience

Make it yours

Shape your capability brief.

Proposed scope · not a live configuration

Choose your building blocksPilot programme designTell us who you are and what you want to explore.Venue and competition rolloutsScope a fixture or venue pilot with clear success measures.Commercial model explorationExpand from pilot to partnership across seasons and markets.Long-term partnership structuresTell us who you are and what you want to explore.

What needs to be connected?

A named project sponsor, an agreed pilot scope, rights-holder participation and commercial review.

Prepare for the conversation

Project sponsor namedPilot scope draftedSuccess criteria agreed

0 of 3 preparation items noted · self-assessment, not approval

What would you like to achieve?

Markets or venue

Your brief · 4 selected

Capability: Strategic partnership Goal: To be discussed Markets / venue: To be agreed Scope: Pilot programme design; Venue and competition rollouts; Commercial model exploration; Long-term partnership structures Proposed scope; rights, approvals and provider connections require review.

Try the connected sandbox Send your brief to our team

Your enquiry goes to the Investment & strategic partnership team. Sandbox activity stays separate from your brief.

From capability to delivery

Your next connection.

Connected offerings

Strategic partnershipBuild the future of live sport with us.

Build a programme

SUPERSIGN operating platformThe nervous system under everything.

Agree what success looks like

Pilot acceptancePartner feedbackRollout readiness

Keep exploring

Sentient Perimeter

Screens that respond to the rhythm of the venue.

Next capability