From physical inventory to contextual attention

The Attention Exchange.
A new commercial geometry.

Five layers of inventory connect venue experiences, regional broadcast, vertical content, conditional moments and fan participation.

Model the possibilities.

Illustrative strategy model, not actual revenue or a guaranteed return. The supplied documents contain inconsistent uplift and valuation figures; this comparison uses explicit inputs.

4.075×Total revenue multiple
307.5%Incremental uplift
DIMENSION I / PHYSICAL

Smart Perimeter

£3.2M

Turn the physical venue into an intelligent, coordinated commercial canvas. Pitch-side LED and concourse screens deliver context-aware creative, informed by crowd flow and dwell time.

ILLUSTRATIVE YIELD / NOT VERIFIED RESULTS
DIMENSION II / BROADCAST

Virtual Geo-Mosaic

£5.8M

A single physical perimeter becomes multiple territory-specific broadcast experiences. Regional creative replacement unlocks local relevance while preserving category exclusivity across markets.

ILLUSTRATIVE YIELD / NOT VERIFIED RESULTS
DIMENSION III / MOBILE

BMO-001 Vertical

£3.0M

A native vertical production stream runs alongside the traditional broadcast. Moment-aware stat cards, persistent sponsor placements and creator-led perspectives connect with a mobile-first audience.

ILLUSTRATIVE YIELD / NOT VERIFIED RESULTS
DIMENSION IV / TRIGGERS

Moment Derivatives

£2.5M

Transform a goal, a turning point or a final whistle into a programmable activation. The proposed options layer connects event signals, pre-approved creative and auditable settlement.

ILLUSTRATIVE YIELD / NOT VERIFIED RESULTS
DIMENSION V / EXPERIENCE

Phygital Immersion

£1.8M

Connect the physical energy of the stadium with digital participation. Synchronized wristbands, WebAR and interactive fan experiences bring the entire audience into the moment.

ILLUSTRATIVE YIELD / NOT VERIFIED RESULTS

Commercial models, clearly separated.

Venue licensing

An interoperable software layer, with commercial terms established through individual venue agreements.

Moment activation

Conditional campaign placement around verified sporting events. Premiums, expiry and delivery terms require legal and commercial review.

Attention intelligence

Aggregated attention and attribution reporting, with consent, methodology and independent validation at the centre.

No financial trading, tokenization or blockchain settlement is enabled. No named-brand endorsements, reference deployments, valuation claims or certifications are presented as verified facts.

Your next dimension

Let’s build what comes next.

For venues. For brands. For the people who see beyond the boundary.

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