Offering 07 · Venue operations

Phygital fan engagement.

Every fan becomes part of the canvas.

Transform the stadium audience into a participatory canvas through coordinated light, augmented reality and interactive moments that connect the stands to the screen.

Request a follow-up See all capabilities Build your package Try it in the portal

ICP GLOBAL

The experience, end to end

See the story unfold.

Illustrated workflow · not a live deployment

Supporters celebrating together with illuminated blue and cyan wristbands

1 / 3

Inside the moment

Light up the crowd

Synchronized wristbands turn 40,000 fans into a single living display.

Discuss your experience

The commercial canvas

One moment. Five possibilities.

Proposed capabilities · deployment subject to validation

Three football supporters cheering together in sunlit stands

Dimension VPart of the action

Phygital Immersion

A crowd that becomes part of the story.

Explore the sandbox

The Human Canvas

A 40,000-plus wristband concept uses RF mesh and seat coordinates to form flags, logos and pulses across the stands.

The Heist — AR discovery

An event-app AR layer can reveal hidden digital collectibles and approved offers when fans scan the venue.

Retail redemption

Collected tokens can unlock concession or merchandise offers, subject to reward terms and connected retail systems.

Participation with permission

Optional, consent-led first-party engagement and shareable fan moments; participation must not require unnecessary personal data.

Connections, permissions & validation

Venue safety and accessibility review, paired wristbands, RF controllers, event app or WebAR assets, and retail redemption connections. Hardware and camera AR are not connected in this preview.

Signature activation suites