Proof-of-play
A record that the approved creative ran where and when agreed.
Operating model
OM-5
Measurement Framework.
One dictionary. No disputes.
Every partner sees the same standard definitions, real-time operational dashboards and a structured post-match sponsor report.
ICP GLOBAL
Step through it
Applies to
CO-6 Data Intelligence & Attribution CO-7 Custom Multi-Dimensional Campaigns CO-8 League & Federation Licensing
Next chapter
Privacy & Governance
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Let’s build what comes next.
For venues. For brands. For the people who see beyond the boundary.
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