Capability 10 · Content & participation

Distributed creator network.

Create, distribute and participate in the value.

Support credentialed creators from access and production through distribution, measurement and monetization — turning independent voices into a coordinated network.

Shape your brief Explore its sandbox

ICP GLOBAL

The experience, end to end

See the story unfold.

Illustrated workflow · not a live deployment

Creative team reviewing a stadium activation plan and artwork together

1 / 3

From idea to activation

Design the experience

Create, distribute and participate in the value. Agree the audience, the purpose and the success measures before choosing the scope.

Discuss your experience

Make it yours

Shape your capability brief.

Proposed scope · not a live configuration

Choose your building blocksAccess credentialing for matchdayVerified access to capture the match from new perspectives.Vertical production toolsVertical-first tooling carries creator content to every feed.Affiliate and subscriber modelsTransparent revenue-share tracking rewards the work.Revenue-share visibilityVerified access to capture the match from new perspectives.

What needs to be connected?

Creator credentials, capture and distribution rights, editorial approvals and agreed commercial terms.

Prepare for the conversation

Creator access scopedContent rights identifiedEditorial owner named

0 of 3 preparation items noted · self-assessment, not approval

What would you like to achieve?

Markets or venue

Your brief · 4 selected

Capability: Distributed creator network Goal: To be discussed Markets / venue: To be agreed Scope: Access credentialing for matchday; Vertical production tools; Affiliate and subscriber models; Revenue-share visibility Proposed scope; rights, approvals and provider connections require review.

Try the connected sandbox Send your brief to our team

Your enquiry goes to the Creator economy team. Sandbox activity stays separate from your brief.

From capability to delivery

Your next connection.

Connected offerings

Distributed creator networkCreate, distribute and participate in the value.

Build a programme

Experience commerce & phygitalThe crowd becomes the canvas.

Agree what success looks like

Approved content outputDistribution coverageCreator engagement

Keep exploring

SUPERSIGN orchestration

The operating layer beneath it all.

Next capability