Capability 11 · Operations & assurance

SUPERSIGN orchestration.

The operating layer beneath it all.

The proposed operating layer connecting inventory, content, event signals and delivery across the entire protocol — one system of record for every dimension.

Shape your brief Explore its sandbox

ICP GLOBAL

The experience, end to end

See the story unfold.

Illustrated workflow · not a live deployment

Venue, broadcast and partner team coordinating around shared dashboards overlooking a stadium pitch

1 / 3

One shared picture

Design the experience

The operating layer beneath it all. Agree the audience, the purpose and the success measures before choosing the scope.

Discuss your experience

Make it yours

Shape your capability brief.

Proposed scope · not a live configuration

Choose your building blocksCross-dimension schedulingPhysical, broadcast, mobile, moment and phygital inventory in one plan.Creative approval gatingNothing plays out until the right people have signed it off.Event signal routingLive event data flows to the activations that depend on it.Operational audit trailPhysical, broadcast, mobile, moment and phygital inventory in one plan.

What needs to be connected?

Authorised inventory, approved creative, validated event feeds and delivery reporting. Provider access is required for live orchestration.

Prepare for the conversation

Channels mappedApproval responsibilities definedProvider connections scoped

0 of 3 preparation items noted · self-assessment, not approval

What would you like to achieve?

Markets or venue

Your brief · 4 selected

Capability: SUPERSIGN orchestration Goal: To be discussed Markets / venue: To be agreed Scope: Cross-dimension scheduling; Creative approval gating; Event signal routing; Operational audit trail Proposed scope; rights, approvals and provider connections require review.

Try the connected sandbox Send your brief to our team

Your enquiry goes to the Technology & data team. Sandbox activity stays separate from your brief.

From capability to delivery

Your next connection.

Connected offerings

SUPERSIGN orchestrationThe operating layer beneath it all.

Build a programme

The Moment TraderBe there when the goal goes in.SUPERSIGN operating platformThe nervous system under everything.

Agree what success looks like

Schedule deliveryConflicts preventedEvent traceability

Keep exploring

Strategic partnership

Build the future of live sport with us.

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