Layer 04 / 06 · Deliver

Broadcast-first resilience.

The broadcast always comes first.

If a connection slows or fails, screens fall back to approved cached creative, so the match and its broadcast are never disrupted.

Shape your brief Explore the sandbox

ICP GLOBAL

The experience, end to end

See the story unfold.

Illustrated workflow · not a live deployment

Broadcast team coordinating cameras and regional match feeds

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Beyond the stadium

Plan the fallback

Agree the approved creative that screens return to if needed.

Discuss your experience

Your flow. Your safeguards.

Shape how it connects for you.

Concept scope · not a live configuration

Which controls matter most?Approved fallback creativeLatency thresholdsBroadcast partner sign-off

What should this make possible?

Fixture or venue

Your connection brief

How it connects: Broadcast-first resilience Goal: To be discussed Fixture / venue: To be agreed Controls: Approved fallback creative; Latency thresholds; Broadcast partner sign-off Concept scope; live providers, approvals and integrations require review.

Try it in the sandbox Send this brief

Follow-up from the Broadcast & production team. Nothing is switched on or connected to live systems.

Where this layer reaches

Connected across ICP GLOBAL.

Capabilities

Virtual Geo-MosaicThe same match, with a local voice in every market.BMO-001 VerticalA parallel production made for the phone, not a cropped TV feed.

Offering, programmes & spaces

Broadcast & mobile productionOne match. Every screen. Every market.Venue licensing & integrationTurn one venue into five channels.Venue PortalBehind a great matchday, one connected team.Creator EconomyA new perspective belongs in the game.

Next in the flow

Measurement loop

Learn what truly connected.

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