Offering 02 · Brand partnerships

Brand activation.

Campaigns that feel local everywhere.

Build relevant campaigns across markets and channels, with creative approval and delivery visibility at every step — from perimeter boards to the decisive moment.

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ICP GLOBAL

The experience, end to end

See the story unfold.

Illustrated workflow · not a live deployment

Creative team reviewing a stadium activation plan and artwork together

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From idea to activation

Shape the campaign

Choose markets, moments and formats that fit the brand’s goals.

Discuss your experience

The commercial canvas

One moment. Five possibilities.

Proposed capabilities · deployment subject to validation

Daylight football stadium with a green pitch and sweeping stands

Dimension IAt the stadium

Sentient Perimeter

Screens that respond to the rhythm of the venue.

Explore the sandbox

Dwell-time dynamic serving

Proposed 6-second impression spots for moving crowds and 30-second-plus stories for stationary queues.

Sector-specific relevance

Approved ticketing signals can inform neutral or away-supporter creative by section, while respecting partner agreements.

Ambient reaction syncing

Screen colour and motion can follow crowd sound and music tempo for a coordinated atmosphere.

Connections, permissions & validation

LED controllers, LiDAR or crowd sensors, approved ticketing APIs and audio feeds. Any demographic or biometric processing requires a lawful basis, privacy assessment and appropriate consent; aggregate signals are preferred.

Signature activation suites