Creative team reviewing a stadium activation plan and artwork together
All capabilities
Capability 07 · Content & participation

Brand activation.

Campaigns that feel local everywhere.

Build relevant campaigns across markets and channels, with creative approval and delivery visibility at every step — from perimeter boards to the decisive moment.

ICP GLOBAL
The experience, end to end

See the story unfold.

Illustrated workflow · not a live deployment
Creative team reviewing a stadium activation plan and artwork together
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From idea to activation

Design the experience

Campaigns that feel local everywhere. Agree the audience, the purpose and the success measures before choosing the scope.

Discuss your experience
Make it yours

Shape your capability brief.

Proposed scope · not a live configuration
Choose your building blocks
What needs to be connected?

Brand guidelines, licensed assets, market rights and named creative approvers.

Prepare for the conversation

0 of 3 preparation items noted · self-assessment, not approval

Your brief · 4 selected

Capability: Brand activation Goal: To be discussed Markets / venue: To be agreed Scope: Territory exclusivity by market; Creative format management across channels; Moment activation around live events; Partner delivery tracking end to end Proposed scope; rights, approvals and provider connections require review.

Your enquiry goes to the Brand partnerships team. Sandbox activity stays separate from your brief.

From capability to delivery

Your next connection.

Agree what success looks like

Creative approval progressMarket coverageDelivery against brief
Keep exploring

Attention & attribution

Move beyond impressions. Understand attention.

Next capability