Capability 06 · Operations & assurance

Venue intelligence.

One operational headquarters for every fixture.

Coordinate fixtures, allocate inventory, prepare creative and track readiness across every commercial dimension of the venue — from pitch-side LED to concourse screens.

Shape your brief Explore its sandbox

ICP GLOBAL

The experience, end to end

See the story unfold.

Illustrated workflow · not a live deployment

Venue operators coordinating screen schedules overlooking a football pitch

1 / 3

Behind the matchday

Design the experience

One operational headquarters for every fixture. Agree the audience, the purpose and the success measures before choosing the scope.

Discuss your experience

Make it yours

Shape your capability brief.

Proposed scope · not a live configuration

Choose your building blocksFixture planning across five dimensionsMap every commercial surface and moment for the match in a five-step planning flow.Category conflict checks before anything is scheduledAutomated checks keep conflicting sponsors and restricted categories apart.System Integration Testing ahead of matchdayIntegration tests and approvals gate go-live, so nothing untested reaches the crowd.Event reconciliation after the final whistleMap every commercial surface and moment for the match in a five-step planning flow.

What needs to be connected?

Venue inventory, fixture calendar, approved category rules and validated screen connections.

Prepare for the conversation

Venue inventory mappedFixture owner identifiedIntegration tests scoped

0 of 3 preparation items noted · self-assessment, not approval

What would you like to achieve?

Markets or venue

Your brief · 4 selected

Capability: Venue intelligence Goal: To be discussed Markets / venue: To be agreed Scope: Fixture planning across five dimensions; Category conflict checks before anything is scheduled; System Integration Testing ahead of matchday; Event reconciliation after the final whistle Proposed scope; rights, approvals and provider connections require review.

Try the connected sandbox Send your brief to our team

Your enquiry goes to the Venue operations team. Sandbox activity stays separate from your brief.

From capability to delivery

Your next connection.

Connected offerings

Venue intelligenceOne operational headquarters for every fixture.

Build a programme

Venue licensing & integrationTurn one venue into five channels.SUPERSIGN operating platformThe nervous system under everything.

Agree what success looks like

Fixture readinessInventory coverageDelivery reconciliation

Keep exploring

Brand activation

Campaigns that feel local everywhere.

Next capability