Venue operators coordinating screen schedules overlooking a football pitch
All offerings
Offering 01 · Venue operations

Venue intelligence.

One operational headquarters for every fixture.

Coordinate fixtures, allocate inventory, prepare creative and track readiness across every commercial dimension of the venue — from pitch-side LED to concourse screens.

ICP GLOBAL
The experience, end to end

See the story unfold.

Illustrated workflow · not a live deployment
Venue operators coordinating screen schedules overlooking a football pitch
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Behind the matchday

Plan the fixture

Map every commercial surface and moment for the match in a five-step planning flow.

Discuss your experience
The commercial canvas

One moment. Five possibilities.

Proposed capabilities · deployment subject to validation

Daylight football stadium with a green pitch and sweeping stands
Dimension IAt the stadium
Sentient Perimeter

Screens that respond to the rhythm of the venue.

Explore the sandbox
01

Dwell-time dynamic serving

Proposed 6-second impression spots for moving crowds and 30-second-plus stories for stationary queues.

02

Sector-specific relevance

Approved ticketing signals can inform neutral or away-supporter creative by section, while respecting partner agreements.

03

Ambient reaction syncing

Screen colour and motion can follow crowd sound and music tempo for a coordinated atmosphere.

Connections, permissions & validation

LED controllers, LiDAR or crowd sensors, approved ticketing APIs and audio feeds. Any demographic or biometric processing requires a lawful basis, privacy assessment and appropriate consent; aggregate signals are preferred.

Signature activation suites

Start with a bigger idea.

Daylight football stadium with a green pitch and sweeping stands
01 · Title sponsors & rights holders

The Dominance

Own the atmosphere. Own the moment.

Dimension IDimension IIDimension IV
  • Full perimeter takeover
  • Global virtual exclusivity
  • Goal and trigger moment ownership
Shape this suite
What's included

The building blocks.

  • Fixture planning across five dimensions
  • Category conflict checks before anything is scheduled
  • System Integration Testing ahead of matchday
  • Event reconciliation after the final whistle
The outcome

A venue that runs as one coordinated canvas, with a clear record of what was planned, approved and delivered.

Part of: Venue licensing & integration SUPERSIGN operating platform

Next up: Brand activation

Your next dimension

Let’s build what comes next.

For venues. For brands. For the people who see beyond the boundary.

Start a conversation