Capability 05 · The five dimensions

Phygital Immersion.

A crowd that becomes part of the story.

Explore Phygital Immersion from the first idea to delivery review. Shape the capabilities your audience needs, then connect them to a scoped ICP GLOBAL offering.

Shape your brief Explore its sandbox

ICP GLOBAL

The experience, end to end

See the story unfold.

Illustrated workflow · not a live deployment

Supporters celebrating together with illuminated blue and cyan wristbands

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Inside the moment

Design the experience

A crowd that becomes part of the story. Agree the audience, the purpose and the success measures before choosing the scope.

Discuss your experience

Make it yours

Shape your capability brief.

Proposed scope · not a live configuration

Choose your building blocksThe Human CanvasA 40,000-plus wristband concept uses RF mesh and seat coordinates to form flags, logos and pulses across the stands.The Heist — AR discoveryAn event-app AR layer can reveal hidden digital collectibles and approved offers when fans scan the venue.Retail redemptionCollected tokens can unlock concession or merchandise offers, subject to reward terms and connected retail systems.Participation with permissionOptional, consent-led first-party engagement and shareable fan moments; participation must not require unnecessary personal data.

What needs to be connected?

Venue safety and accessibility review, paired wristbands, RF controllers, event app or WebAR assets, and retail redemption connections. Hardware and camera AR are not connected in this preview.

Prepare for the conversation

Audience and purpose definedRequired rights and permissions identifiedTechnical and safety review arranged

0 of 3 preparation items noted · self-assessment, not approval

What would you like to achieve?

Markets or venue

Your brief · 4 selected

Capability: Phygital Immersion Goal: To be discussed Markets / venue: To be agreed Scope: The Human Canvas; The Heist — AR discovery; Retail redemption; Participation with permission Proposed scope; rights, approvals and provider connections require review.

Try the connected sandbox Send your brief to our team

Your enquiry goes to the Venue operations team. Sandbox activity stays separate from your brief.

From capability to delivery

Your next connection.

Connected offerings

Phygital fan engagementEvery fan becomes part of the canvas.Distributed creator networkCreate, distribute and participate in the value.

Build a programme

Experience commerce & phygitalThe crowd becomes the canvas.

Agree what success looks like

Accessible participationReward completion

Keep exploring

Venue intelligence

One operational headquarters for every fixture.

Next capability