Layer 02 / 06 · Shape

Universal creative pipeline.

One idea. Every screen it deserves.

A master asset is adapted for ultra-wide perimeter, 16:9 broadcast, 9:16 mobile and wearable formats, each reviewed before it can be used.

Shape your brief Explore the sandbox

ICP GLOBAL

The experience, end to end

See the story unfold.

Illustrated workflow · not a live deployment

Creative team reviewing a stadium activation plan and artwork together

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From idea to activation

Start with one idea

Agree the master creative and the story it should tell.

Discuss your experience

Your flow. Your safeguards.

Shape how it connects for you.

Concept scope · not a live configuration

Which controls matter most?Master asset and format setFormat-specific approvalsMarket-specific variants

What should this make possible?

Fixture or venue

Your connection brief

How it connects: Universal creative pipeline Goal: To be discussed Fixture / venue: To be agreed Controls: Master asset and format set; Format-specific approvals; Market-specific variants Concept scope; live providers, approvals and integrations require review.

Try it in the sandbox Send this brief

Follow-up from the Brand partnerships team. Nothing is switched on or connected to live systems.

Where this layer reaches

Connected across ICP GLOBAL.

Capabilities

Brand activationCampaigns that feel local everywhere.Virtual Geo-MosaicThe same match, with a local voice in every market.

Offering, programmes & spaces

Brand activationCampaigns that feel local everywhere.Category partnership programmesOwn your category. Completely.Partner HubYour brand, part of the story.Venue PortalBehind a great matchday, one connected team.

Next in the flow

Governance before dispatch

The right message, in the right place.

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