Layer 01 / 06 · Sense

Event intelligence.

A moment on the pitch becomes a signal.

Authorised match cues — a goal, a half-time whistle, a milestone — are recognised and matched to experiences prepared and approved before kick-off.

Shape your brief Explore the sandbox

ICP GLOBAL

The experience, end to end

See the story unfold.

Illustrated workflow · not a live deployment

Supporters sharing a match moment on a stadium terrace, with a creator filming vertically

1 / 3

The moment belongs to people

Recognise the cue

An authorised match event is received and checked against the fixture plan.

Discuss your experience

Your flow. Your safeguards.

Shape how it connects for you.

Concept scope · not a live configuration

Which controls matter most?Authorised match-event sourcePre-approved response sequencesHuman override and pause

What should this make possible?

Fixture or venue

Your connection brief

How it connects: Event intelligence Goal: To be discussed Fixture / venue: To be agreed Controls: Authorised match-event source; Pre-approved response sequences; Human override and pause Concept scope; live providers, approvals and integrations require review.

Try it in the sandbox Send this brief

Follow-up from the Brand partnerships team. Nothing is switched on or connected to live systems.

Where this layer reaches

Connected across ICP GLOBAL.

Capabilities

Moment-Based DerivativesReserve your place in the moment everyone remembers.SUPERSIGN orchestrationThe operating layer beneath it all.

Offering, programmes & spaces

Moment commerceThe moment becomes the opportunity.The Moment TraderBe there when the goal goes in.Moment TraderBe ready for the moments people remember.Venue PortalBehind a great matchday, one connected team.

Next in the flow

Universal creative pipeline

One idea. Every screen it deserves.

Next layer