Attention with context.
Being visible is only the beginning.
A plain-language perspective on meaningful measurement, transparent evidence and the limits of a single number.
See the story unfold.
Define the question first
A screen being active, an asset being delivered and a person engaging are different things. Before choosing a measure, agree the question your team wants to answer. Is the review about delivery, recognition, participation or the quality of the experience?
Original ICP GLOBAL perspective · not a client case study or independently verified research. Photography illustrates concepts.
Bring the idea into your world.
Agree what a measure can tell you—and what it cannot.
A considered next step
Share your audience and context with our Technology & data team. Scope, permissions and feasibility are reviewed separately before any live service is agreed.
Insight discussion: Attention with context Goal: To be discussed Questions: Shared success measures; Permitted evidence sources; Methodology and limitations Discussion only; rights, consent and provider feasibility require separate review.
Sandbox activity is simulated. A discussion brief does not grant access or configure a live service.
Continue the exploration.
The moment before the moment
Spontaneity needs preparation.