A connected matchday.
The invisible work behind a shared experience.
Why clear ownership, careful handoffs and fallback planning matter as much as the visible creative.
See the story unfold.
Map the whole experience
A venue, a broadcast team and a campaign partner may see different parts of the same matchday. Bring those perspectives together around the audience and the proposed channels. Make the dependencies visible without assuming that access or integrations already exist.
Original ICP GLOBAL perspective · not a client case study or independently verified research. Photography illustrates concepts.
Bring the idea into your world.
Coordination starts with clear responsibilities, not more screens.
A considered next step
Share your audience and context with our Venue operations team. Scope, permissions and feasibility are reviewed separately before any live service is agreed.
Insight discussion: A connected matchday Goal: To be discussed Questions: Venue and channel scope; Decision ownership; Resilience and shared review Discussion only; rights, consent and provider feasibility require separate review.
Sandbox activity is simulated. A discussion brief does not grant access or configure a live service.
Continue the exploration.
Designing for belonging
The best connection starts with people.