Designing for belonging.
The best connection starts with people.
Why choice, accessibility and shared emotion belong at the centre of a connected matchday.
See the story unfold.
Start before the screen
A matchday begins with arrival, anticipation and the people around us. A digital layer earns its place when it supports those experiences rather than competing with them. Start by asking where supporters feel welcomed, where they need clarity and what they want to share.
Original ICP GLOBAL perspective · not a client case study or independently verified research. Photography illustrates concepts.
Bring the idea into your world.
Participation should feel like an invitation, not a requirement.
A considered next step
Share your audience and context with our Venue operations team. Scope, permissions and feasibility are reviewed separately before any live service is agreed.
Insight discussion: Designing for belonging Goal: To be discussed Questions: Accessible participation; Optional digital layers; Community feedback Discussion only; rights, consent and provider feasibility require separate review.
Sandbox activity is simulated. A discussion brief does not grant access or configure a live service.
Continue the exploration.
A new angle on the game
A smaller screen. A bigger perspective.