Event director overseeing a live football stadium with coordinated perimeter displays
ICP GLOBAL · Infinite Canvas Protocol

The Protocol.

One live moment.
Five connected dimensions.

From the perimeter to the phone in your hand. A shared framework for venues, brands, broadcasters, creators and the people who bring every match to life.

ICP GLOBAL
The five dimensions

Different canvases.
The same living moment.

Event director overseeing a live football stadium with coordinated perimeter displays
Dimension IV · 4 capability pathways

Reserve your place in the moment everyone remembers.

The biggest moments bring people together. Connect those moments to thoughtful, pre-approved experiences.

Go deeper

A complete view of every dimension.

Supporters sharing a match moment on a stadium terrace, with a creator filming vertically
Dimension III

BMO-001 Vertical

A parallel production made for the phone, not a cropped TV feed.

Five dimensions · one connected world

Follow the feeling.

Friends celebrating a football match in a bright stadium
ICP GLOBAL / DIMENSION IV
ICP GLOBAL
04

A goal is more than a score.

When it matters04 / 05

The biggest moments bring people together. Connect those moments to thoughtful, pre-approved experiences.

THE CONNECTED MATCHDAY
01 / The turning point

Start with what people feel.

A goal, kick-off or final whistle can be the cue for content that fits the emotion of the moment.

The matchday journeyFrom anticipation.
To lasting connection.

Teams choose a match cue and approve the creative response.

Content that belongs to the moment, not just the advertising break.

Explore this experience

An interactive explanation of ICP’s proposed capabilities. Images are illustrative; no live venue, broadcast or fan systems are connected here.

Friends celebrating a football match in a bright stadium
ICP GLOBAL / Dimension IV

A goal is more than a score.

Start with what people feel.

A goal, kick-off or final whistle can be the cue for content that fits the emotion of the moment.

A shared way of working

Confidence comes from clarity.

Discover

Agree the experience that matters.

  • Audience and purpose
  • Venue and channel scope
  • A shared point of contact

Responsibilities made clear.

Your team

Share the audience, venue context and objectives; identify who owns rights and review decisions.

Our delivery conversation

Bring the proposed scope, dependencies and next review questions together with your team.

Specialist and provider review

Assess feasibility, permissions and support requirements before any live configuration.

Care built into the conversation.

Rights and approval

Creative, territory and capture permissions need review by the responsible parties.

Privacy and participation

Consent, accessibility and data minimisation belong in the scope from the start.

Resilience and evidence

Fallback plans and reporting methods require agreement and real provider testing.

Scope and service commitments are agreed privately after assessment. Images are not evidence of a deployed service.

Combine dimensions into a signature suite.

The DominanceDimensions I · II · IV · Own the atmosphere. Own the moment.The NativeDimensions III · V · Meet fans in their world.The GlobalCitizenDimensions II · A global fixture. Your local audience.Explore delivery pathways

Your next dimension

Let’s build what comes next.

For venues. For brands. For the people who see beyond the boundary.

Start a conversation