Dimension V / V

Phygital Immersion.

A crowd that becomes part of the story.

Explore Phygital Immersion from the first idea to delivery review. Shape the capabilities your audience needs, then connect them to a scoped ICP GLOBAL offering.

Build your protocol brief Inside the experience

ICP GLOBAL

The experience, end to end

See the story unfold.

Illustrated workflow · not a live deployment

Smiling family in a stadium concourse, a child showing a live vertical replay on a phone

1 / 3

People first

Plan the experience

A crowd that becomes part of the story.

Discuss your experience

Your protocol brief

Make this dimension yours.

Planning only · no live activation

What would you like to explore?The Human CanvasA 40,000-plus wristband concept uses RF mesh and seat coordinates to form flags, logos and pulses across the stands.The Heist — AR discoveryAn event-app AR layer can reveal hidden digital collectibles and approved offers when fans scan the venue.Retail redemptionCollected tokens can unlock concession or merchandise offers, subject to reward terms and connected retail systems.Participation with permissionOptional, consent-led first-party engagement and shareable fan moments; participation must not require unnecessary personal data.

What is already in place?Venue safety and accessibility reviewOpt-in participation and reward termsHardware, app and retail integration review

0 of 3 self-reported checks · not verified approval

What do you want to achieve?

Venue or markets

Your selected brief

Protocol V: Phygital Immersion Goal: To be discussed Venue / markets: To be agreed Scope: The Human Canvas; The Heist — AR discovery; Retail redemption; Participation with permission Readiness: 0/3 self-reported checks. Concept brief only; rights, approvals, providers and terms require review.

Explore in the sandbox Request a follow-up

Follow-up from the Venue operations team. Self-reported checks do not grant permission to operate.

Beyond this dimension

The right connections.
The next clear step.

Capability & experience

Phygital ImmersionA crowd that becomes part of the story.Part of the actionA crowd that becomes part of the story.Participation layerEveryone becomes part of the moment.

End-to-end offerings

Phygital fan engagementEvery fan becomes part of the canvas.Distributed creator networkCreate, distribute and participate in the value.

Integration dependencies

Venue safety and accessibility review, paired wristbands, RF controllers, event app or WebAR assets, and retail redemption connections. Hardware and camera AR are not connected in this preview.

Next dimension · I

Sentient Perimeter

Screens that respond to the rhythm of the venue.

Next dimension