Dimension I / V

Sentient Perimeter.

Screens that respond to the rhythm of the venue.

Explore Sentient Perimeter from the first idea to delivery review. Shape the capabilities your audience needs, then connect them to a scoped ICP GLOBAL offering.

Build your protocol brief Inside the experience

ICP GLOBAL

The experience, end to end

See the story unfold.

Illustrated workflow · not a live deployment

Event director overseeing a live football stadium with coordinated perimeter displays

1 / 3

The connected arena

Plan the experience

Screens that respond to the rhythm of the venue.

Discuss your experience

Your protocol brief

Make this dimension yours.

Planning only · no live activation

What would you like to explore?Dwell-time dynamic servingProposed 6-second impression spots for moving crowds and 30-second-plus stories for stationary queues.Sector-specific relevanceApproved ticketing signals can inform neutral or away-supporter creative by section, while respecting partner agreements.Ambient reaction syncingScreen colour and motion can follow crowd sound and music tempo for a coordinated atmosphere.

What is already in place?Venue permission and screen accessApproved creative and fixture planPrivacy review for permitted venue signals

0 of 3 self-reported checks · not verified approval

What do you want to achieve?

Venue or markets

Your selected brief

Protocol I: Sentient Perimeter Goal: To be discussed Venue / markets: To be agreed Scope: Dwell-time dynamic serving; Sector-specific relevance; Ambient reaction syncing Readiness: 0/3 self-reported checks. Concept brief only; rights, approvals, providers and terms require review.

Explore in the sandbox Request a follow-up

Follow-up from the Venue operations team. Self-reported checks do not grant permission to operate.

Beyond this dimension

The right connections.
The next clear step.

Capability & experience

Sentient PerimeterScreens that respond to the rhythm of the venue.At the stadiumScreens that respond to the rhythm of the venue.Universal creative pipelineOne idea. Every screen it deserves.

End-to-end offerings

Venue intelligenceOne operational headquarters for every fixture.Brand activationCampaigns that feel local everywhere.

Integration dependencies

LED controllers, LiDAR or crowd sensors, approved ticketing APIs and audio feeds. Any demographic or biometric processing requires a lawful basis, privacy assessment and appropriate consent; aggregate signals are preferred.

Next dimension · II

Virtual Geo-Mosaic

The same match, with a local voice in every market.

Next dimension