A new angle on the game.
A smaller screen. A bigger perspective.
Explore how native mobile storytelling can complement the broadcast without simply cropping it.
See the story unfold.
Find the human perspective
A traditional broadcast follows the match. A complementary mobile story can follow anticipation, personality or the community around it. Identify the audience and the editorial purpose first: what should this perspective help people notice that they might otherwise miss?
Original ICP GLOBAL perspective · not a client case study or independently verified research. Photography illustrates concepts.
Bring the idea into your world.
Design for the story and the viewing context, not just the aspect ratio.
A considered next step
Share your audience and context with our Creator economy team. Scope, permissions and feasibility are reviewed separately before any live service is agreed.
Insight discussion: A new angle on the game Goal: To be discussed Questions: Native mobile storytelling; Capture rights and review; Creator distribution Discussion only; rights, consent and provider feasibility require separate review.
Sandbox activity is simulated. A discussion brief does not grant access or configure a live service.
Continue the exploration.
Attention with context
Being visible is only the beginning.